I’ve heard it said that a website is another employee in a company or organization. This employee is paid, probably the least of any employee, but stands to benefit the business in monetary and public gain. Is your website doing the best work it can do for your business? Is your website properly projecting the right image of your business? Does your website need some help to get it to the point where it brings you sales or leads? These questions should be often asked among your organization and affiliates, so as to keep your website, and your Internet image, relevant and prominent .
Whether or not your realize, big companies and corporations are making lots of money from their website through raising awareness of their organization, making sales on the site, and projecting the image we associate with a business. The most obvious type of money making website is an e-commerce website. An e-commerce site is where a website allows visitors to purchase items, put them in a shopping cart, and process a payment for that shopping cart. These types of businesses have to have the most polished websites of all, due to the incredibly competitive market and the need to quickly develop customer trust before the sale. E-commerce websites have to have security certificates to be able to accept credit card payments, plus they have to have some sort of system for user management and registration, since orders have to be associated with an entity. E-commerce sites also have to present a clear purpose, to purchase items, and make this purpose easy for a customer to realize. Finally, e-commerce sites have to update their websites regularly with new products and services, and must be constantly updating their prices to stay competitive. If an e-commerce site is not maintained and regularly promoted through advertisement and specials, it will not succeed financially.
The next kind of sites are the news media outlets of yesterday: the blog and news site. The news sites are the traditional source of information on topics of business, politics, technology and other areas of interest. These sites may be associated with a “brick and morter” business, possibly even with another media of distribution, such as a news paper or a television station. If you’ve ever seen the local newspaper’s website, knoxnews.com, or WATE.com, you know what I’m talking about. These are busy sites, with lots of diverse information about a wide range of topics. These business employee a staff of writers who can contribute new content often. Smaller blogs may have less writers, but can still be effective if they are niche-based and frequently create new blog posts of content.
Finally, there are the online business cards of the net. These sites may only have a brief blurb about the purpose and founding of a business and nothing more. These smaller sites still need to look professional and well-designed, because they may be the first point of contact for a new customer or prospect. All three of these types of sites should be easy to update by the owner of the site and should not require constant calls and more work for the web developer.
If not evaluated periodically with a critical eye, a website can be a time machine that propels your business back to when the site was built. Good websites are portals of insight into the current state of a business, mentioning ongoing projects, completed notables, and job openings. Bad websites scare away new customers before they even call you; good websites can draw customers, make the sale, and close the deal. If your site isn’t doing what you want it to, give me a call to at 865-406-4015 or email me at [email protected]. I’ll be glad to evaluate your current web site offering, if any, and give you a custom proposal for a new website.